Suddenly, it’s April, our New Year’s Resolutions have long been abandoned, Valentine’s Day is blissfully behind us and now it’s time for another holiday… Easter! Apart from the pleasures of being able to eat as much chocolate as you want without feeling guilty, Easter is also a great time for e-commerce businesses as purchases typically soar. With Easter fast approaching, we have put together our top five tips to help you stay on top of your sales during this busy period.
Stock up early
Based on your previous sales data, restock all relevant products at least two months in advance. This not only means you have one less thing to worry about, but more importantly you have some breathing room in case deliveries get delayed. When preparing for an ongoing busy period like Easter, reevaluate your stock levels every few weeks to make sure you’re still on track. You may discover certain products are selling better than you’d expected, in which case it’s not too late to restock. Customers hate seeing the ‘out of stock’ sign – and it potentially means lost sales for you!
Make sure your website can manage the spike in traffic
Online, everyone is in a hurry. Your customers are used to content appearing at lightning speeds and with such a variety of businesses online, customers will not sit around and wait for your website to load. So, if you haven’t experienced traffic spikes before, you should check with your website host directly and make sure your site can handle it.
One way of keeping loading time down is by compressing your images. This can be done through optimization software like Compressor.io or Image Optimizer, which reduce the size of the images and increase your website’s overall performance.
Theme your presence
When appropriate, use images and content that acknowledge the season and build up excitement. Seeing topical images and themes creates a playful mood and also reminds customers that the Easter season is fast approaching and that they need to start buying!
Communicate with your customers
Making sure your ecommerce website is updated with the latest terms and conditions, order deadlines and return policies will reduce any last-minute panics and free your time for fulfilling orders.
Clear lines of communication with your customers ensure they order in time, without putting you under stress that you won’t be able to deliver. It can also help to reduce the amount of time spent responding individually to people with the same questions, a task that no business owner wants to be doing, especially during a busy season.
Get a secure parcel delivery box
Never-ending deliveries of supplies and packaging can leave your home, workspace or office in absolute chaos. This not only adds clutter, but also affects your ability to operate efficiently and fulfil orders. Fortunately, an innovative secure parcel delivery box such as the Penn Parcel box is a simple solution that solves three problems in one.
- There is no longer a need to stay in on certain days waiting for deliveries, or to interrupt your work and go to the door to receive parcels
- There is finally room to breathe in your workspace as the storage compartment keeps multiple packages out of sight until it’s convenient for you to deal with them
- The Penn Parcel Box will protect your deliveries from both thieves and weather, it’s a win-win!
Easter is a fantastic opportunity to attract new and returning visitors to your online business. By following these steps, you’ll be prepared for whatever the Easter sales may throw at you.
If you would like more information on the Penn Parcel Box and how it can help your business, please get in touch with our friendly team on 01424 429 641.